Project context
The project will enable the refurbishment and extension of the Saville Theatre building on Shaftesbury Avenue. The project will see the building return to its original use in the heart of the West End, providing a dedicated theatre with a 220-bedroom hotel extension above, and significant contributions to Camden’s public realm improvement schemes in the area.
Our work
Momentum advised on public realm around the building, cycle store design, servicing and deliveries, considering the tight street network busy with pedestrian, cycling and vehicle flows around the Site. We worked closely with the design team and Camden’s transport officers to produce a strong transport case for the development, supported by high quality transport planning documents.
Client outcomes
The project received planning consent in April 2025 and benefitted from Momentum’s vast experience of working within Camden, and our understanding of how to support the revival of this site, within the West End’s constrained but highly exciting street environment.