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Data Collection & Analysis
Demand Forecasting
Pedestrian Studies

Tate Modern Visitor Movement

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Client Name:
Tate Gallery
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Project Status:
Completed

Supporting UN Sustainable Development Goals

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“Our goal is to make sure that every visitor has the most enjoyable experience possible and our approach towards modelling ensures we can achieve this with confidence.”
Kabil Kaliyamoorthi
Associate Director, Momentum.

Project context

Momentum reviewed visitor movement patterns and provided information to support a lift capacity study, as well as the development of wayfinding and crowd management measures to improve the current visitor experience and prepare the Tate to the opening of proposed additional exhibition spaces.

Our work

Momentum prepared a visitor movement study at the Tate Modern focusing on the utilisation of the two lift cores of the Blavatnik Building. The project included the use of WiFi sensors to track visitors through the multiple levels of the building over a period of 4 weeks.

Client outcomes

The results of the study were analysed to provide the Tate and the lift consultants with detailed demand data for lift utilisation across all floors. While collecting this core data set, information on the total number of visitors through the building, by floor, by time of the day and dwell times within the building were also provided.